8 Quotes About Direct Mail Marketing From the Masters

They are the titans. They are the bold, the great, and the powerful: some of the most successful marketing professionals in the world. Their wisdom has been used to raise business empires, and here is what they have to say about direct mail marketing. “A business without a mailing list is not a business.” –… Read more »

9 Questions You Should Be Asking About Direct Mail

What is direct mail? Direct mail is a marketing channel that involves sending a piece of physical communication to a prospect and/or existing customer. This form of marketing makes use of the intimate and tactile nature of mail, and works in both business-to-business (B2B) and business-to-consumer (B2C) campaigns. Is direct mail effective? Yes. Direct mail… Read more »

10 Resources That Will Make You A Direct Marketing Pro

Learning how to create and execute a successful direct mail marketing campaign doesn’t have to be a mystery. We’ve done the hard work for you and compiled this go-to list of resources. Books The Direct Mail Solution Craig Simpson & Dan S. Kennedy. Marketing specialists Craig Simpson and Dan S. Kennedy paint a powerful and… Read more »

6 Direct Mail Formats Every Pro Marketer Needs to Know

Direct Mail is the most effective marketing strategy in existence. In fact, it has been shown to provide one of the highest returns on investment out of the marketing mix. For every $167 U.S. marketers spend on direct mail, they gain $2,095 in sales. It also achieves a response rate 37 times greater than email…. Read more »

6 of the Strangest Things Sent Through the US Postal Service

I think it’s safe to say that we’re all familiar with mail. Whether it’s eagerly awaiting a Christmas gift or an Amazon order, or moaning and groaning over a stack of bills, the US Postal Service has been a consistent part of our lives. Even so, some of the things sent through the USPS may… Read more »