The Print Buyer’s Guide to Book Binding

First, let’s clarify what a book is. In printing we often use the term booklet instead of book and the definition difference is different depending on who you ask. Many say that a book is something that is bound with a hardcover. However, there are many softcover books out there. Others say the difference is… Read more »

How (And When) to Hire a Designer

There is an immense talent gap in the design industry. You’ll find professional designers, and those that just call themselves professional designers. Then there are those that don’t call themselves designers, but they design. The key to hiring a great designer is understanding the differences between each type of designer and how they can work together effectively…. Read more »

The Secret To Providing Constructive Feedback To Your Designer

When working with a graphic designer to create a marketing piece, giving honest and useful feedback is trickier than it seems. Giving feedback can be awkward for those not used to working with professional designers, but professional designers know it’s part of the job to receive feedback. In fact, more experienced designers welcome feedback early… Read more »