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Labels

Leading with a Label

In the highly-competitive marketplace of today, it is important to put your best foot forward with a good label. The quality and design of your label can often mean the difference between someone buying your product, or the one sitting next to it. Keep Reading

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People often buy with their eyes. It is important to look good.

We view every project as an opportunity to showcase the value print can bring to your brand. Clients like you trust us to guide them to finding that value. Every project is treated with care and is put through our meticulous process:

Purpose

Although we love print, we believe all printed pieces should serve a purpose.

It's important to use an item's purpose in the marketing mix to inform the format, method, substrate, and embellishment of a piece.

Format

Knowing a piece's purpose dictates the format that the piece wil be (think of a complex catalog vs. a simple sell sheet).

Format also includes the visual design of the piece(s).

Method

When it comes to actually putting ink (or toner) to substrate, we focus on finding the right fit for the purpose & materials.

Materials

Selecting a material that fits the purpose and is compatible with the printing method can make or break a project.

The right combination of materials and method can increase a piece's value tremendously.

Embellishments

When your organization needs to be portrayed as a top of the line brand, embellishments like foiling, spot UV, and lamination can elevate you to another level.

We fuel massive growth for your brand using the most proven marketing channel: print & direct mail.

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Labels

As much as she didn’t like to label herself, she realized that what her products really needed were some good labels. Heck, trying to make it as a female entrepreneur in the dog-eat-dog man’s world of the 1950s New York business scene was hard enough already. The lack of a good label just made it all that much harder. But she was fierce, she had a good idea, and she was determined to see it through.

The power of the label rose with the Industrial Revolution of the 1800s. The mass production of products brought with it an unprecedented call for marketing. All of a sudden there were large rival corporations all vying for that coveted spot in the sun. Often enough, the business that pulled ahead was the one with the more appealing label.

By the 1950s, big business had gotten the art of the label down to a science. Men in three-piece suits sat in plush rooms sipping cocktails, smoking cigars, and coming up with branding that would set the tone of the nation.

Our fearless entrepreneur was, at the time, selling mail-order goods out of her apartment. Her business was small, but the purses, belts and other accessories she offered were of high quality. With a newly designed label and some black and white ad space, she launched her mail-order campaign. In less than twenty years she would have a multimillion-dollar company.

Considering the fierce competition and oversaturated markets of today, having an appealing label is even more important now than it was in the time of our persevering 1950s entrepreneur. Any business owner will find great benefit in a label that is intelligently designed and aesthetically beautiful. In a field where many other players are offering similar goods, the quality of your label might very well mean the difference between someone buying your product, or the one next to it.

5321 Industrial Oaks Blvd
Suite 128
Austin, TX 78735
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