The year is 1966, and a lone hippie scuttles through the dusky streets of San Francisco, his arms overflowing with a jumble of rolled up, psychedelic posters. He’s on his way to the fashionable Avalon Ballroom, on a sacred quest to help promote an upcoming Jefferson Airplane concert. His posters will be integral to the success of the show.
Ever since its early 19th century conception, the poster has been an absolute staple in the realm of visual communication. From the wanted posters of the Wild West to the bohemian soirees of the Moulin Rouge: from the Don Drapers of 1950s advertising to the revolutionary psychedelia of the sixties: from hair metal to Hope messages- the poster has been a centerpiece in any successful campaign.
Our furry hippie friend unfolds his poster with pride. It has none of the straightforward, easy-to-read lettering of the 50s. The images are warped and bizarre. The lettering, distorted to the point of being unreadable. However, everyone in the room is nodding their head and making sounds of approval.
This is because the poster is an embodiment of a revolution against the status quo. It is an intentional departure from its predecessors: its purpose is not to conform to the standard but rather to stand out and apart from those that came before it. In essence it is a visual representation of the hopes and dreams of a generation.
Like a swarm of well-meaning locusts the hippies descend on the city. Soon, San Francisco is peppered with psychedelic posters featuring Jefferson Airplane. This excites and incites people, and soon the word on the street spreads. The band steps onstage and faces a packed house…
With cutting edge design and top-of-the-line print, a poster will almost always put butts in seats. Whether you’re trying to promote a show, advertise for a business, or just to simply express an idea; the poster remains an effective ambassador to deliver your message to the community. Here at Print Shoppe we strive to help visions become reality. Just as the hippie’s poster helped Jefferson Airplane to lift off the runway, so too will our posters help your dreams take flight.
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