X more responses than email
% of consumers have made a purchase in the last 3 months because of direct mail
In the US, advertisers earn
$2,095 for every $167 spent on direct mail, yielding a 1,254% return on investment.
Direct Mail is Ideal for
Make potential customers aware of your brand through the most intimate media channel. Leave a lasting first impression using the tactile power of print.
Direct mail has one of the lowest cost per acquisition among media channels. Leverage that to grow your profits fast.
Communication & Engagement
Direct mail to house lists has been proven to have tremendous response rates. Market more efficiently by utilizing your most valuable marketing asset.
Direct mail marketing is a proven, versatile channel that is growing stronger as we become inundated with advertising. It presents a unique opportunity to form a tactile bond with a customer or prospect in an intimate setting: their home.
Direct mail campaigns can range from simple to extravagant, and when
amplified by technology and other marketing channels, are the undisputed king of the marketing mix.
Strategy + Creative
Quality content and design lie at the core of any successful direct mail campaign. Without these crucial components, all of the other strategies you implement will add up to nothing. These are really the twin cannons that will drive your message home and prompt your target audience to respond. It doesn’t matter how many times a prospect sees a bad ad — they are still likely to pass it by.
The design and content of your direct mail campaign will ultimately establish to tone of your dialogue with your customer. They will give you the aesthetic and the voice to deliver your message to a prospect in a way that inspires them to engage with your business. It is therefore extremely important to consider these components before launching any type of marketing campaign.
Here at Print Shoppe we have the skilled designers and copywriters to help you deliver the content and aesthetic you need. In the event that you already have your design and content polished, we’ll be happy to help with everything else.
Data + Targeting
Tailor your mailing list to your campaign objectives.
Marketing lists can be broken down into 3 broad categories: house lists, response lists, and compiled lists. Most lists can be segmented or targeted based on factors like geographic, demographic, or even psychographic criteria.
House lists are comprised of your existing customer records.
House lists are typically the highest-performing type of mailing list, garnering an average response rate of 3.7%.
Response lists are comprised of consumers or purchasers who have responded to offers like yours.
Response lists are considered high quality and are available with a broad range of demographic parameters.
Compiled lists gather data from sources such as directories, tax records, and census demographic data.
Compiled lists are suited for tighter budgets and mailers whose goal is to establish branding or achieve visibility.
EDDM mailers use a special type of compiled list.
Direct mail is most effective when it is part of a balanced and strategic marketing mix.
Epic Mail is our turnkey solution that integrates direct mail campaigns with digital channels such as the Google Display Network, Facebook, Instagram, and email.
Start leveraging our technology to grow your profits today!
Cement your brand's place in your prospects mind by reaching them across multiple channels for an extended period of time.
Specialized programs for medical practices and political mailers.
Prepare for increased demand by predicting when your campaign will be delivered.
Improve your sales process with the included call tracking & recording.
Direct Mail Marketing
Questions & Answers
What is direct mail?
Direct mail is a marketing channel that involves sending a piece of physical communication to a prospect and/or existing customer through the mail.
Is direct mail effective?
Yes. Direct mail response rates are generally higher than all other marketing channels combined. Direct mail typically achieves a 1.0% response rate with a prospect list and a 3.7% response rate with a house list.
How much does direct mail cost?
Direct mail campaigns can cost anywhere from $0.30 to over $20 per recipient. The aspects that constitute this wide variety of options include design, a range of different media, postage options, and more.
Can I track direct mail?
Yes. Mail tracking makes it possible to accurately pinpoint the exact day and time that your mailpiece reaches your prospect or customer’s mailbox.
Should I abandon my online ads in favor of direct mail?
No. Direct mail and online marketing work best when combined with one another. In fact, we make it easy with our turnkey Epic Mail offering.
Request a proposal for more information.
How can I get people to respond to my direct mail?
Many factors go into the execution of a successful direct mail campaign: targeting, messaging, format, and call to action, to name a few.
direct mail campaign checklist to ensure you've optimized them all.
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The Essential Direct Mail Marketing Checklist
Direct mail marketing is a powerful tool when executed correctly. Use this checklist to make sure you cover all the key considerations of executing a successful direct mail campaign. Your hard-earned marketing dollars deserve a great return on investment, after all!
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