Direct Mail Marketing Austin TX | Mailer Advertising

Direct mail marketing is a proven, versatile channel that is growing stronger as we become inundated with advertising. It presents a unique opportunity to form a tactile bond with a customer or prospect in an intimate setting: their home.

Direct mail campaigns can range from simple to extravagant, and when amplified by technology and other marketing channels, are the undisputed king of the marketing mix.

Strategy + Creative

Quality content and design lie at the core of any successful direct mail campaign. Without these crucial components, all of the other strategies you implement will add up to nothing. These are really the twin cannons that will drive your message home and prompt your target audience to respond. It doesn’t matter how many times a prospect sees a bad ad — they are still likely to pass it by.

The design and content of your direct mail campaign will ultimately establish to tone of your dialogue with your customer. They will give you the aesthetic and the voice to deliver your message to a prospect in a way that inspires them to engage with your business. It is therefore extremely important to consider these components before launching any type of marketing campaign.

Here at Print Shoppe we have the skilled designers and copywriters to help you deliver the content and aesthetic you need. In the event that you already have your design and content polished, we’ll be happy to help with everything else.

Data + Targeting

Tailor your mailing list to your campaign objectives.

Marketing lists can be broken down into 3 broad categories: house lists, response lists, and compiled lists. Most lists can be segmented or targeted based on factors like geographic, demographic, or even psychographic criteria.

House List

House lists are comprised of your existing customer records.

House lists are typically the highest-performing type of mailing list, garnering an average response rate of 3.7%.

Response Lists

Response lists are comprised of consumers or purchasers who have responded to offers like yours.

Response lists are considered high quality and are available with a broad range of demographic parameters.

Compiled Lists

Compiled lists gather data from sources such as directories, tax records, and census demographic data.

Compiled lists are suited for tighter budgets and mailers whose goal is to establish branding or achieve visibility. EDDM mailers use a special type of compiled list.

Mail Formats

A direct mail campaign’s impression and acquisition costs will be determined mostly by its format. Although there are thousands of combinations to choose from, we’ve broken down the realm of direct mail to 6 core formats.

DM Package

The DM Package is a traditional sales letter format. It typically consists of an outer envelope, personalized sales letter, brochure and/or lift note, and return card and/or envelope.
Postcard + Billboard

The Postcard and its larger sibling — the Billboard — are the most ubiquitous formats for direct mail. Postcards are simple & affordable. Yet, they can provide tremendous ROI when combined with smart strategy + creative, and mutli-channel technology.
Folded Self-Mailer

A folded self-mailer (or FSM), is an all-in-one format that requires no envelope. FSMs are usually one or more sheets folded in half or quarters, and sealed with tabs.
Magalog

Magalogs refer to the mailing of catalogs and brochures. They are designed to look like magazines, and feel less like a sales piece. An excellent example of a magalog is mark. by Avon.
SwagPack

What we call the SwagPack is the ultimate direct mail package. It is essentially a DM Package, taken to the next level. SwagPacks can consist of a sales letter, multiple brochures and/or a catalog, plus promotional items such as custom flash drives.

Epic Mail

Direct mail is most effective when it is part of a balanced and strategic marketing mix.

Epic Mail is our turnkey solution that integrates direct mail campaigns with digital channels such as the Google Display Network, Facebook, Instagram, and email.

Start leveraging our technology to grow your profits today!

Cement your brand's place in your prospects mind by reaching them across multiple channels for an extended period of time.

Specialized programs for medical practices and political mailers.

Prepare for increased demand by predicting when your campaign will be delivered.

Improve your sales process with the included call tracking & recording.

Direct Mail Marketing
Questions & Answers

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Latest Direct Mail Insights

8 Quotes About Direct Mail Marketing From the Masters

9 Questions You Should Be Asking About Direct Mail

10 Resources That Will Make You A Direct Marketing Pro

6 Direct Mail Formats Every Pro Marketer Needs to Know

6 of the Strangest Things Sent Through the US Postal Service

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The Essential Direct Mail Marketing Checklist

Direct mail marketing is a powerful tool when executed correctly. Use this checklist to make sure you cover all the key considerations of executing a successful direct mail campaign. Your hard-earned marketing dollars deserve a great return on investment, after all!

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Epic Mail

Direct Mail Marketing Questions & Answers

Latest Direct Mail Insights

8 Quotes About Direct Mail Marketing From the Masters

9 Questions You Should Be Asking About Direct Mail

10 Resources That Will Make You A Direct Marketing Pro

6 Direct Mail Formats Every Pro Marketer Needs to Know

6 of the Strangest Things Sent Through the US Postal Service

Free Download

The Essential Direct Mail Marketing Checklist

Direct Mail Marketing
Questions & Answers