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Your Epic Guide to Direct Mail
How to plan and execute a direct mail marketing campaign that produces epic results.
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Direct mail doesn't have to be a mystery. Our detailed workbook guides you through the process of creating a direct mail marketing campaign that will lead you on the path to more profits.
By Completing this workbook, you will Master the art of:
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Common Questions
Does direct mail marketing work?
Yes! Direct mail is still proven to be an extremely effective marketing channel. Studies show that direct mail achieves a 1.0% response from a prospect list, and 3.7% from a house list — far higher than digital channels.
IS DIRECT MAIL ACCOUNTABLE?
Of course! When properly executed, a direct mail campaign can be accurately tracked. Some common tactics include website tracking pixels and call tracking.
How do I know my mail is reaching prospects?
Unlike the past, it's now possible to accurately predict the exact day and time that a mail piece reaches your prospect's mailbox.
Should I abandon my online ads in favor of direct mail?
No. Direct mail can be amplified with online ads, and vice versa. It takes an 8 to 12 impressions for a prospect to convert — direct mail combined with online ads can achieve this.