9 Questions You Should Be Asking About Direct Mail

What is direct mail? Direct mail is a marketing channel that involves sending a piece of physical communication to a prospect and/or existing customer. This form of marketing makes use of the intimate and tactile nature of mail, and works in both business-to-business (B2B) and business-to-consumer (B2C) campaigns. Is direct mail effective? Yes. Direct mail… Read more »

10 Resources That Will Make You A Direct Marketing Pro

Learning how to create and execute a successful direct mail marketing campaign doesn’t have to be a mystery. We’ve done the hard work for you and compiled this go-to list of resources. Books The Direct Mail Solution Craig Simpson & Dan S. Kennedy. Marketing specialists Craig Simpson and Dan S. Kennedy paint a powerful and… Read more »

6 Direct Mail Formats Every Pro Marketer Needs to Know

Direct Mail is the most effective marketing strategy in existence. In fact, it has been shown to provide one of the highest returns on investment out of the marketing mix. For every $167 U.S. marketers spend on direct mail, they gain $2,095 in sales. It also achieves a response rate 37 times greater than email…. Read more »

How (And When) to Hire a Designer

There is an immense talent gap in the design industry. You’ll find professional designers, and those that just call themselves professional designers. Then there are those that don’t call themselves designers, but they design. The key to hiring a great designer¬†is understanding the differences between each type¬†of designer and how they can work together effectively…. Read more »

Marketing Shouldn’t be Stressful

Hosting a family of 20 at your house for Thanksgiving should be stressful – marketing for your business shouldn’t. We meet many entrepreneurs and marketing managers who have nightmares about the growth of their business. Luckily for you, we’ve spent over 27 years learning about growth. Here are our top 3 tips for becoming a… Read more »