Austin, TX — The Print Shoppe, a premier design, print, and direct marketing firm, revealed it’s new brand this week.

The transformation is comprehensive and elevates the Print Shoppe’s focus on providing value-first design, printing, and direct marketing services to small and mid-size brands.

“The Print Shoppe’s unique blend of creative & technical expertise in growing small and mid-size businesses needed to be showcased more effectively,” explained Creative Director/COO Rishi Patel. “We took this as an opportunity to redevelop the brand from the ground up — digging down to our roots and mission. In a world where printers compete on price, the Print Shoppe serves to provide value. We’ve always been laser focused on maximizing our clients’ return on investment — we’re now communicating it with more clarity.”

The new identity introduces a sharp but friendly logo & visual framework. The new color palette reflects the bold, premium – almost luxurious – nature of the company.

“A large part of this months-long process was simplifying and clarifying our products and services. We’ve grown to add a complete suite of visual and direct marketing capabilities — a much wider range than similar sized competitors could even dream of. It was important to me that we whittle this down and present those capabilities in a way that resonates with our clients,” said Terry Williams, President.